BILLION DOLLAR BROKER Shares The 3 Simple Steps To FINANCIAL FREEDOM | Ryan Serhant & Lewis Howes

Negotiation Tactics

Ryan Serhant shares his expertise on mastering negotiation, emphasizing the importance of understanding buyer fears and turning wants into needs. He explains how playing to a buyer's ego and using the takeaway tactic can be effective strategies.

Negotiation is all an improv. Everybody has different triggers, everyone has different cultural ideas for how they want to negotiate. People are born stubborn. People are born soft. Everyone is completely different.

--- Ryan Serhant

Ryan also recounts a challenging negotiation where he held firm on a low offer for months, ultimately securing a deal at 51% off the asking price 1 2.

   

Client Desires

Understanding client desires is crucial in real estate, as Ryan illustrates with a story about a client who struggled to decide on a property. By asking more questions, he discovered her unique preferences, leading to a successful sale.

You speak to the desires, right? Like, what are the wants? What are the true desires? What is your client's love language? And you dig down and you have to do is ask questions.

--- Ryan Serhant

Ryan also shares a lesson from early in his career about the importance of preparation and confidence, which helped him close a significant deal with an international client 3 4.