Bert Jacobs Teaches the Life Is Good Handshake

Handshake

The episode kicks off with Lewis Howes and Bert Jacobs discussing the 'handshake of optimism,' a unique gesture designed to spread positivity. Bert, co-founder of the Life Is Good brand, emphasizes the importance of enjoying every day and using this handshake as a symbol of optimism and fun. The handshake involves a sequence of moves that culminate in a shared moment of connection and positivity.

One time. Two time on time. Every time.

--- Bert Jacobs

Lewis encourages listeners to try the handshake with friends to promote the message of optimism and positivity 1.

   

Optimism

Bert Jacobs shares his philosophy on maintaining an optimistic outlook in daily life, which is central to the Life Is Good brand. He believes that time is fleeting, and it's crucial to enjoy every moment, a sentiment reflected in the brand's messaging and his personal approach to life. This philosophy is not just about a handshake but a broader mindset that encourages people to focus on the good in life.

Time's fleeting. You got to enjoy every day.

--- Bert Jacobs

Bert's message is clear: optimism is a choice and a practice that can transform everyday experiences 1.