3 New Social Media Trends to Watch | The School of Greatness

Future Trends

Gary Vaynerchuk envisions a future where live streaming becomes an integral part of daily life. He predicts that activities like mowing the lawn or preparing breakfast will be live-streamed, turning ordinary routines into potential revenue streams 1. This shift will enable people to monetize their hobbies and daily tasks in unprecedented ways 2.

I believe one of them will do it. I believe, for whatever reason, it will crush. And I believe that person will, a year later, retire from being a principal in a high school to making a million dollars a year mowing lawn. Mowing their lawn.

--- Gary Vaynerchuk

Lewis Howes adds that even simple activities like cutting fruit at a fruit stand can attract massive online audiences 2.

   

Monetization

Monetizing live streaming involves more than just gaining viewers. Gary Vaynerchuk explains that subscription models, merchandise deals, and even cookbook deals can turn live streaming into a lucrative venture 2. He emphasizes the importance of either excelling in short-form or long-form content to capture and retain audience attention 1.

You just don't want to be the middle, or you don't want to be bad at long form or bad at short form. You could make people watch a people binge watch an entire season of something on Netflix or sit. I have people that sit with me. You know this. Sit with me the whole day.

--- Gary Vaynerchuk

Lewis Howes highlights the community aspect of live streaming, where viewers engage with each other and the streamer, creating a sense of belonging 2.