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Published Jun 2, 2024

3 New Social Media Trends to Watch | The School of Greatness

Gary Vaynerchuk delves into emerging social media trends, including the transformative role of AI, the rise of virtual influencers, and innovative monetization strategies for live streaming, offering a forward-looking perspective on content creation and digital marketing.
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  • AI Impact

    Gary Vaynerchuk emphasizes the transformative role of AI in content creation and delivery. He highlights the potential for AI to enable content to be produced in multiple languages, maintaining the creator's unique voice and style. This technological advancement could revolutionize how content reaches global audiences, making it more accessible and personalized 1.

    All of our content in every language at scale... That's gonna be huge for everyone through AI.

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    Gary also mentions the rise of AI-generated virtual influencers, predicting they will become mainstream and significantly impact social media landscapes 1.

       

    Platform Strategies

    Gary discusses the importance of adapting quickly to new social media platforms and trends. He shares his strategy of moving fast and going all-in on emerging platforms like TikTok, which has proven successful for him and others 1. He also explores the future of live streaming, envisioning a world where everyday activities are broadcasted and monetized.

    I predict in five years, someone who loves to mow their lawn... will retire from being a principal in a high school to making a million dollars a year mowing their lawn.

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    This shift towards live streaming mundane activities could open new avenues for content creators and redefine what it means to be an influencer 2.

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