John Assaraf on Unlocking Your Brain's Full Potential with Lewis Howes

Three Truths

Lewis Howes asks John Assaraf to share his three fundamental truths from his life experiences. John emphasizes the importance of self-love, the belief that one can achieve anything with the right mindset, and the value of being a "go-giver" as much as a "go-getter" 1. He also shares a powerful lesson from his father about the power of decision and conviction, recounting how his father quit smoking three packs a day instantly after realizing its dangers 2.

One of the things I got from him was, where does this ability come from, knowing what we know about nicotine and the addictive properties of it?

--- John Assaraf

These truths and lessons have profoundly shaped John's approach to life and success.

   

Gratitude

John reflects on the importance of gratitude in his life, expressing deep appreciation for his health, family, and professional achievements. He shares how his connection with God, despite not being religious, and the support of his loved ones have been pivotal in his journey 3. John also recounts the influence of his parents, highlighting his father's work ethic and his mother's emphasis on family and love 4.

My dad was a cab driver, an extremely hardworking man. 530 in the morning, goes out, busts his ass. He had incredible will and willpower.

--- John Assaraf

These reflections underscore the role of gratitude and familial influence in personal growth.

   

Beliefs

John delves into how beliefs shape behavior and influence life outcomes. He explains that beliefs, more than skills or knowledge, drive behavior and that aligning conscious goals with non-conscious beliefs is crucial for success 5. John shares insights from his experience in retraining the brains of real estate agents, which led to a significant increase in sales 6.

If there is an opposing belief at the implicit part of the brain saying, but you're not smart enough, you're not good enough, you're not worthy enough, you're afraid of failure, afraid of this, you're afraid of that. You won't do it because the non conscious controls the entire game.

--- John Assaraf

Understanding and reshaping these beliefs can lead to profound changes in behavior and success.