The School of Greatness avatar

Dexa/The School of Greatness

Learn more
Published Feb 24, 2016

Joe Polish on The Keys to Marketing Your Business - with Lewis Howes

Marketing expert Joe Polish delves into strategic insights on relationship and value-based selling, highlighting rapid learning and application for growth, while exploring personal philosophies on self-love and altruism with Lewis Howes.
Episode Highlights
The School of Greatness logo

Topics covered

Popular Clips

Questions from this episode

Episode Highlights

  • Relationship Marketing

    emphasizes the power of relationship marketing over transactional approaches. He explains that building genuine connections with customers leads to more sustainable success, as opposed to merely focusing on sales. Joe shares his journey from a struggling carpet cleaner to a marketing expert, highlighting the importance of learning to sell effectively by creating meaningful relationships.

    You're in the marketing business, and in the marketing business, you're in really the relationship business.

    ---

    and Joe discuss how marketing is essential in every aspect of life, from business to personal relationships, and how mastering it can lead to greater influence and success 1 2 3.

       

    Value-Based Selling

    Joe advocates for value-based selling, where the focus is on educating consumers rather than competing on price. He shares his strategy of creating a consumer awareness guide for carpet cleaning, which helped him differentiate his services by providing valuable information to potential clients. This approach not only builds trust but also positions the business as an authority in its field.

    If you don't have a method and a criteria for how to sell what you're selling, you're at the mercy of the consumer system for buying, which is always price.

    ---

    Joe also recommends Dan Kennedy's "The Ultimate Sales Letter" as a foundational resource for learning effective copywriting techniques 4 5.

       

    Education-Based Marketing

    Education-based marketing is a key strategy Joe uses to build trust and rapport with customers. By providing valuable insights and information, businesses can position themselves as trusted advisors rather than just sellers. Joe cites Steve Jobs' success with Apple as an example of prioritizing customer education over technology.

    The number one question in all consumers' minds is, who can I trust?

    ---

    He explains that educating consumers helps them make informed decisions, ultimately leading to stronger relationships and increased loyalty 6 7.

Related Episodes