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Published Apr 1, 2019

Turn Your Creative Passion into a Thriving Business Christina Tosi and Lewis Howes

Christina Tosi, founder of Milk Bar, unveils her entrepreneurial journey from fine dining to a dessert empire, highlighting the critical roles of authenticity, passion, and innovation in her success.
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Episode Highlights

  • Passion

    Christina Tosi's journey to success is a testament to the power of passion and persistence. She shares how her Midwest roots and love for baking inspired her to create Milk Bar, despite the challenges and skepticism she faced 1. Tosi believes that having a personal measure of success and being open to feedback are crucial for growth 2.

    My definition of greatness is being able to sit with myself and smile, be happy, to find happiness in just being alone because I'm an introvert.

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    Her story highlights the importance of staying true to one's vision and continuously striving for improvement.

       

    Vulnerability

    Embracing vulnerability has been a significant part of Tosi's journey. She reflects on her 20s, acknowledging that while she was driven, she often closed herself off to criticism and collaboration 3. Tosi advises others to let people in and be open to conflict and feedback, as it leads to personal and professional growth.

    Let people in. Let the conflict in a little bit more. Let the criticism in a little bit more because you're so much better off when you do.

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    Her experiences in various kitchens taught her the value of showing up every day and being adaptable, which ultimately prepared her for the success of Milk Bar 4.

       

    Authenticity

    Authenticity is at the core of Tosi's philosophy. She believes that success doesn't happen overnight and that being honest about one's journey resonates deeply with others 5. Tosi's connection with her mother, who sends her care packages, symbolizes the importance of staying grounded and feeling loved.

    We make cookies and cakes and pies and ice cream. We do it on our own terms. And it took a long time to get to the point, to even have access to do that.

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    This authenticity extends to Milk Bar's business model, where the spirit of care packages is embedded in their online store, making customers feel seen and appreciated 6.

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