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Published Jun 28, 2023

Jason Derulo On SELF-MASTERY, Success & Unleashing Your CREATIVE GENIUS | Lewis Howes

Jason Derulo reveals the secrets of self-mastery, monetizing social media, and the impact of family values on his journey toward greatness in a candid conversation with Lewis Howes.
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  • Monetization

    shares his journey of monetizing social media, highlighting how brand deals have become a significant revenue stream. He explains that the viewership on his social media platforms often surpasses traditional media, making it a lucrative avenue for brands. Jason's dedication to TikTok, posting multiple times a day, led to exponential growth in followers and engagement, proving the platform's potential for artists.

    I never thought that my social business would be as big as my music business. Really. It's insane.

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    His strategic approach to content creation and prioritizing videos over other tasks played a crucial role in his online success 1 2.

       

    Revolution

    Jason discusses the transformative power of social media, particularly TikTok, in the music industry. He notes that TikTok has become the gatekeeper of the music industry, with major social campaigns driving the success of top songs. Jason's early adoption and consistent posting on TikTok allowed him to capitalize on this shift, despite initial skepticism from peers.

    TikTok is now the gatekeeper of the music industry. It went from being something that people laughed at to being the gatekeeper.

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    His insights reveal the broader implications of social media for various professions, emphasizing the importance of personal branding 3 4.

       

    Independence

    Jason reflects on his decision to pursue independence in the music industry, releasing hits like "Savage Love" on his own. He describes the challenges he faced, including initial resistance from record labels, and the ultimate success of his independent ventures. This journey led him to partner with Atlantic Records on terms that respected his creative and business vision.

    I have to get off of this record label that I'm on. I have to get a new deal and go with a team that really believes in me.

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    His story underscores the importance of aligning with partners who share one's vision and the rewards of taking control of one's career 5 6.

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