Bert Jacobs on The Power of Optimism with Lewis Howes

Practical Optimism

Bert emphasizes that optimism is not just a soft philosophy but a practical tool. He and his brother, John, used their experiences selling T-shirts as learning opportunities, viewing failures as valuable lessons rather than setbacks 1. This mindset helped them develop what they call 'superpowers,' such as openness and gratitude, which are accessible to everyone 2.

Optimism enables all of these things. Gratitude. One of the things our customers taught us that really surprised us and we didn't know is that the people who face the most difficult challenges in the world, they're the ones who have the greatest appreciation for life.

--- Bert Jacobs

These superpowers are timeless and have been used by people throughout history to live fulfilling lives.

   

Business Strategies

Optimism has also been a guiding principle in the business strategies of Life is Good. Bert explains how the recession exposed weaknesses in their business but also solidified their mission to spread optimism and save children's lives 3. They aim to become a hub of optimism by collaborating with artists and expanding into various sectors like food, beverage, and education 4.

We want to become the hub of optimism. We want to work with artists online, but we're still going to sell brick and mortar.

--- Bert Jacobs

Their vision is to create artistic content that spreads the power of optimism, making their brand a multi-billion dollar global company.