Brand Growth Journey
A bold decision to license the brand led to explosive growth, skyrocketing from $3 million to $40 million in just four years. Despite initial success, the desire to integrate a philanthropic mission created tension with the licensee, prompting a buyback that involved significant financial risk. Ultimately, regaining control allowed for a remarkable leap to $100 million, demonstrating the power of aligning business goals with a commitment to community impact.In this clip
From this podcast
The School of Greatness
Bert Jacobs on The Power of Optimism with Lewis Howes
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