Media Buying Strategies
Kevin emphasizes the importance of starting with social media to test product viability before making significant investments in traditional media. By utilizing low-budget videos and platforms like Facebook or Instagram, entrepreneurs can gauge interest and make informed decisions without the hefty upfront costs associated with infomercials or TV spots. This approach allows for a more agile and cost-effective way to enter the market.In this clip
From this podcast
The School of Greatness
Kevin Harrington on Shark Tank, Inventing the Infomercial and Billions in Sales with Lewis Howes
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