Understanding Brand DNA
Discover the importance of identifying your brand DNA, which encompasses who you are and who you serve. Explore the concept of the brand Helix and learn how to uncover the true nature of your business by analyzing various revenue streams. This insightful discussion reveals how perceptions of your business can shift dramatically when you take a closer look at what you offer.In this clip
From this podcast
The School of Greatness
Building an Influential Personal Brand with Rory Vaden and Lewis Howes
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