Market Shifts Explained
Mark discusses the evolution of his supplement business, highlighting the initial focus on endurance athletes and the challenges faced in that market. He shares a pivotal moment when he discovered a new audience—older women interested in anti-aging—leading to a successful pivot in his strategy. The conversation emphasizes the importance of identifying and understanding the right target audience for product success.In this clip
From this podcast
The School of Greatness
How To Build A $200 MILLION DOLLAR Health Brand | Mark Sisson & Lewis Howes
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What products did Mark Sisson and Lewis Howes start producing in the episode How To Build A $200 MILLION DOLLAR Health Brand | Mark Sisson & Lewis Howes and the clip Late Start Success?