Lifestyle Energy Drink
Josh discusses the unique positioning of their energy drink, emphasizing its lifestyle branding rather than a traditional energy boost. He highlights the strategic marketing approach that appeals to both female and male demographics, drawing parallels to the rise of White Claw. The conversation touches on the importance of staying passionate amidst numerous opportunities in the ever-evolving beverage industry.In this clip
From this podcast
The School of Greatness
"WATCH THIS To Build & Monetize A SUCCESSFUL BRAND In 2021!" | Josh Richards & Lewis Howes
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