Published Nov 6, 2017

Bozoma Saint John: Make Your Brand The Best In the World with Lewis Howes

Bozoma Saint John shares her journey from navigating cultural dynamics with hip hop to becoming one of the most prominent brand leaders, discussing the importance of authenticity, urgency in life, and trusting intuition. Her insights on building powerful, authentic brands from her experiences with Pepsi and Apple Music highlight resilience and transformative career shifts.
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  • Urgency

    Bozoma Saint John shares her profound insights on living with urgency, a lesson she learned during her husband's battle with cancer. She emphasizes the importance of making every day count, as they faced the reality of limited time together. This experience taught her to let go of anger and focus on meaningful moments, as she recounts:

    We decided in that moment that we were going to confess everything that we'd ever harbored that we hadn't talked about.

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    Bozoma's story highlights the transformative power of embracing life fully, even in the face of adversity 1 2.

       

    Intuition

    Trusting one's intuition is a guiding principle for Bozoma Saint John, developed through experiences of failure and self-discovery. She explains how intuition plays a crucial role in decision-making, whether in personal relationships or professional settings. Bozoma's journey to embracing her uniqueness and trusting her instincts is a testament to her resilience:

    Every time I have ignored it, it has been bad, miserable jobs.

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    Her story encourages others to listen to their inner voice and remain true to themselves, even when faced with societal pressures 3 4.

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