Make Money on the Side with Chris Guillebeau and Lewis Howes

Event Strategies

Organizing successful events requires a blend of strategic planning and community engagement. Chris Guillebeau emphasizes the importance of having a clear mission and message, which helps attract the right audience and create a captivating experience 1. He also highlights the need for continuous improvement and innovation to keep events fresh and engaging 2.

For us, we've always seen it as 50 50 of what we do and what the community brings.

--- Chris Guillebeau

Lewis Howes adds that personal invitations and direct engagement with potential attendees can significantly boost ticket sales and event participation 1.

   

Community Impact

Building a community around your projects can have profound long-term benefits. Chris shares that while community building isn't essential for every side hustle, it has been crucial for his success and personal fulfillment 3. He recounts how his initial tours helped him form lasting connections and gather stories that inspired his books and events 4.

The most powerful thing is the connection, because I still know some of those people from North Dakota from like eight years ago.

--- Chris Guillebeau

These connections often lead to deeper relationships and a more engaged audience, which can be more impactful than online interactions.