Be Unapologetically You | Amanda Cerny and Lewis Howes

Early Adoption

Amanda Cerny highlights the value of being an early adopter of new social media platforms. She explains that investing time and energy into emerging platforms can lead to significant growth and learning opportunities. Amanda shares her experience with Vine, where being one of the first users helped her grow rapidly and improve her content through audience feedback 1. She believes that starting on a new platform offers a better chance to build a large following compared to established ones 2.

Timing is so important. Even on Vine, if you came on later on the app, it was a lot more difficult to grow. If you're just now getting on Instagram, good luck growing to millions and millions. Like the algorithm almost won't let you.

--- Amanda Cerny

Amanda's strategy involves creating unique content and being passionate about it, as this authenticity resonates with audiences and helps stand out amid the noise 3.

   

Collaboration

Collaboration plays a crucial role in Amanda's social media strategy. She discusses how partnering with others can amplify reach and create more engaging content. Amanda mentions that she has collaborated on about 80% of her content, which has been instrumental in her success 4. She stresses the importance of trust in collaborations, advising to be cautious with business partnerships while being open to creative collaborations 5.

Collaboration, collaborations, do it all day long. Yeah, but the password to my bank account, maybe not.

--- Amanda Cerny

Amanda's approach to collaboration is about mutual benefit and leveraging each other's strengths to create better content and grow together 4.