How To Go From FAILURE To SUCCESS By Understanding THIS SECRET| Daymond John & Lewis Howes

Creative Branding

Daymond John discusses how he used creative strategies to build influence for FUBU. He targeted big guys who lacked fashionable clothes, giving them 5X and 6X shirts, which made them feel stylish and visible. This approach eventually caught the attention of rappers, who then sought out FUBU themselves 1.

I had to build influence. And how did I do that? Well, I had 50 shirts that I could buy, so I bought 55 X and six X shirts. I realized the big guys never had fashionable clothes to wear because all they had was, like, big black shirt, big white shirt, or they'd have to pay a massive amount of money to get it custom made.

--- Daymond John

This innovative method allowed him to create a buzz around his brand without traditional advertising 1.

   

Power Shift

Daymond also explores the concept of power shift in business, emphasizing the importance of understanding your target audience and leveraging technology. He explains how social media and direct consumer engagement have shifted the power from retailers to brands 2.

They shifted the power in the room to get me to do a deal.

--- Daymond John

He further elaborates on the mental power shift required for success, highlighting the significance of negotiating with oneself and others to achieve goals 3.