Natalie Jill on Becoming an Entrepreneur at 40 with Lewis Howes

Career Shift

Natalie Jill's journey from corporate America to entrepreneurship is a testament to following one's passion. Initially entrenched in a corporate sales job, she felt a strong pull towards fitness and nutrition, which she had always loved as a hobby 1. Despite the security of her corporate position, Natalie decided to pursue her calling, creating a recipe ebook from her BlackBerry photos, marking the beginning of her new career 2. She reflects on this pivotal decision, stating, "I decided failure wasn't going to be an option. I was going to make this work" 3.

   

Business Building

Building a successful business in the fitness industry required Natalie to embrace change and innovation. She utilized social media to share her authentic journey, connecting with people by being real about her struggles and triumphs 4. Her initial product, a $12 recipe ebook, quickly gained traction, leading to the creation of her seven-day jumpstart program, which she wrote in a single weekend 5. Natalie emphasizes the importance of listening to her audience, stating, "Everything I create comes from listening to my audience and connecting with them and then creating what they're asking for" 6.