If You're Feeling STRESSED & STUCK In Life, WATCH THIS! | Lewis Howes

Diversifying Media

Lewis Howes has expanded his brand beyond digital content by launching books like School of Greatness and The Mask of Masculinity. He emphasizes the importance of diversifying media formats to reach different audiences, from audio and video to physical books and events 1. This strategy aims to elevate the brand beyond just one person and create a community-focused mission.

Making the brand bigger than just one person is what I've been trying to do from the beginning.

--- Lewis Howes

The goal is to connect with people in various ways and share valuable knowledge to improve lives.

   

Greatness.com

Greatness.com was launched to create a hub of inspiration and extend the reach of Howes' content. This platform aims to provide high-quality articles and resources to help people improve their lives 2. By moving beyond his personal site, Howes hopes to build a more inclusive and expansive community.

We wanted to take from the personal site to Greatness.com and build the hub of Inspiration.

--- Lewis Howes

The site also includes a newsletter to keep the audience updated on new developments and upcoming projects.

   

Media Evolution

Howes discusses the evolution of his media business, from focusing on audio content to incorporating social media, video, and live events. He highlights the importance of community and bringing people together through events like the Summit of Greatness 3. The journey has involved learning from both successes and failures, and continuously innovating to serve a larger audience.

We need to think about community and bringing people together.

--- Lewis Howes

Howes also shares his personal struggles and how they influenced his mission to build a media empire that inspires and educates 4.