The Mindset and Discipline to Build a Brand and Business

Starting Out

Lewis Howes reflects on the early days of his podcast, emphasizing the importance of long-term commitment. He advises against starting a podcast unless one is prepared to invest years into it, highlighting that initial efforts often yield minimal financial returns 1. He also stresses the value of taking risks and embracing innovation, sharing his experience with creating a documentary despite uncertainties 2.

I felt called to try this because I have a vision of this being on Netflix. It may or may not work out, but that's the vision I set.

--- Lewis Howes

These early challenges and innovative efforts laid the foundation for his podcast's growth.

   

Growth Strategies

Investing in quality and consistency has been crucial for Lewis Howes's podcast growth. He transitioned from audio-only to video content, hiring a full-time videographer and investing in equipment to enhance the show's quality 3. This shift in focus helped him realize the podcast's potential as a central aspect of his brand.

When I put all my attention on the podcast, it helped everything else. I started really investing in the quality of the show.

--- Lewis Howes

He also highlights the importance of understanding one's niche and being strategic about content to stand out in a crowded space 1.

   

Challenges Faced

Lewis Howes discusses the common challenges faced in podcasting, such as the crowded market and the need for consistent effort. He notes that many podcasters give up due to the extensive work and minimal early returns 1. Additionally, he shares insights on event planning, emphasizing the effort required to organize successful events and the importance of starting small 4.

It's a lot of work, a lot of energy, and not a lot of money unless you're able to price it in a premium and monetize it that way.

--- Lewis Howes

These experiences highlight the perseverance needed to overcome obstacles and achieve long-term success.