Gary Vaynerchuk: Crushing It in Business with Lewis Howes

Value Focus

Gary Vaynerchuk emphasizes the importance of adding value over chasing vanity metrics on Instagram. He suggests spending time engaging meaningfully with others' content rather than resorting to gimmicks like giveaways to gain followers 1. Gary also discusses the need to decide whether to build a business around one's personal brand or to scale beyond it 2.

Basically I'm thinking about bringing the most value. I think it's mindset and strategy.

--- Gary Vaynerchuk

This approach, he believes, is crucial for long-term success on the platform.

   

Authenticity

Maintaining authenticity online is another key point Gary stresses. He explains that real power players can easily distinguish between genuine and fake personas, and that authenticity builds trust and long-term relationships 3. Gary admits his own insecurities about being disliked but emphasizes that his willingness to be authentic stems from not thinking too highly of himself 4.

I think the biggest reason I'm willing to spit authentic is because I don't think so highly of myself.

--- Gary Vaynerchuk

This humility, he argues, allows him to share his true opinions without fear.

   

Substance Over Vanity

Gary warns against getting caught up in vanity metrics like likes and followers, which can lead to a superficial sense of success. He shares anecdotes about people offering extreme trades just to get verified on Instagram, highlighting the absurdity of such pursuits 5. Instead, he advises focusing on creating a great product and achieving real impact 6.

Please do not get wrapped up in likes and your rank in the podcast list or checks. That is such a death game.

--- Gary Vaynerchuk

This focus on substance over appearance is essential for genuine success.